Vermont Mechanical
Vermont Mechanical is a premier mechanical contractor. They’ve built their reputation on quality work done by the best people. That led to our team developing the tagline, It’s What’s Inside That Counts™ to highlight their team’s dedication to integrity and excellence. The campaign rolled out across their website, print ads, and even into their office interior design.
Services:
- Brand strategy
- Campaign messaging
- Integrated campaign
- Website design + build
- Branded environments
Brand Positioning
It’s What’s Inside That Counts
When we met with Vermont Mechanical, you’d think to compete in engineering you’d need a large fleet of white vans. But during our Brand Focus Workshop, the white vans were only a small part of what made their team so successful. The secret was in their dedicated people. At the end of the day, they were essential for making their customers happy. We developed the tagline It’s What’s Inside that Counts to do double-duty: talk about the inner workings of a building and the caring, committed people who strive for nothing but the best.
Print Campaign
Website Design
