Vermont Rail Trail System

We helped the Vermont Agency of Transportation create a campaign to promote the rail trail and build a website with content about all trails in Vermont’s rail trail system. The campaign, “What Moves You?”, underscores the character of the LVRT as a trail that has something for everyone, and Vermont as a place where the landscape and experience can take your breath away.

Services:

Brand Identity
Campaign Messaging
Video
Web
Display Ads
Radio
Broadcast
Paid Social

Brand Identity System

Four Separate Trails United Under One Common Identity

When working with VTRANS on the Lamoille Valley Rail Trail, we noticed other rail trails had their own look and feel. Rather than create something new, we brought all the rail trails together into the Vermont Rail Trail System.

BRAND POSITIONING

What Moves You?

Being out on a rail trail is like nothing else. It’s a peaceful, 93-mile ribbon of smooth gravel and pavement that connects you to Vermont in both simple and powerful ways. Whatever your passion, the Rail Trail takes you on a laid-back journey through the sights, sounds, and flavors of Vermont. It moves you through fields, forests, and villages waiting to be explored. There are so many ways to enjoy the rail trail but what matters most is what moves you.