Maple 100

When the Vermont Agency of Agriculture approached our team about promoting a fall event to showcase Vermont maple syrup, we were on board. From maple creemees to the forest and ecological protection, value-added products to tourism, maple’s impact is widespread. We created a statewide event called the Maple 100. It’s held every fall to explore all things maple around the state. We developed the name, identity, supporting brand language, print and digital collateral, and a supporting media plan and strategy.