City of Essex Junction

After separating from Essex Town, the City of Essex Junction needed an identity that strengthened its community pride. Working closely with the City Council, we developed a new identity and messaging platform rooted in place, connection, and local character.

Services:

Brand Strategy
Logo
Positioning
Collateral
Signage
Apparel

BRAND IDENTITY

Where it All Comes Together.

“Where it All Comes Together” reflects both the history and future of Essex Junction. As a place built around a railroad junction, connection has always been part of its identity. Today, that idea extends beyond geography to include community, opportunity, recreation, business, culture, and everyday life. The tagline captures Essex Junction’s unique ability to bring people, experiences, and possibilities together in a welcoming, connected, and thriving city.