Amtrak

We have worked on four Amtrak campaigns to promote the benefits of travel to and from Vermont by train. We’ve promoted Amtrak’s Ethan Allen Express train from New York City to Burlington and another campaign from Burlington to New York City. Plus, the Amtrak Vermonter train up from NYC to experience winter in the Green Mountains. From an effective out-of-home campaign that brought Burlington to life to promo-driven discounts, we’ve celebrated our state and run simple brand campaigns.

Services:

Brand development
Campaign messaging
Out-of-Home advertising
Video
Social media
Print
Display ads
Signage

OUT-OF-HOME ADVERTISING

New York City to Burlington, Vermont Campaign

This campaign focused on beautiful, calm moments in Vermont that contrast the overwhelming environment of Manhattan and Brooklyn. The ads included the tagline, “Be Here Now” to evoke an emotion and want to leave the city on a quick train getaway.

BROADCAST TV COMMERCIAL

Burlington, Vermont to New York City Campaign

When the train first started bringing people to New York City from Burlington, Vermonters could take advantage of a 50% off fare to get to NYC if they hopped on the train anywhere in Vermont. We developed the campaign messaging, “NYC the Easy Way” and rolled out the campaign across multiple media channels locally including social, print, and broadcast TV.