Stowe Land Trust
The Stowe Land Trust has been conserving and protecting land in and around Stowe, Vermont for decades. The organization carries a lot of equity throughout its storied history. It was revered by many who loved Stowe as an incredible organization to be a part of and support. However, when they approached Place, the brand had lost its way. Materials, messaging, and signage were not consistent. We helped the brand develop and execute a cohesive brand visually and verbally. We started with a logo re-design that modernized the non-profit. Then, we developed the positioning of “Connect to Something More” which spoke to the wide-reaching impact of a land trust. With a solid foundation, we rolled out a series of print collateral and consulted on their website and video strategy.
Services:
- Brand strategy
- Brand identity
- Brand positioning
- Website concepting
- Print collateral
Brand Identity
Brand Positioning
Connect to Something More
In Stowe, we are all connected by one common thread. It is the source of our collective happiness, livelihood, inspiration, escape, and heritage—the land. It’s where adventurers play, artists paint, and farmers cultivate. From peak to valley, from Adams Camp to Bingham Falls, this land flows between us and creates a connection that is far from serendipitous. It is a labor of love, made possible by the Stowe Land Trust. We must work together to protect the land, our connection to it, and the connection it holds between us.
Website Concepting
Print Collateral
