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Rossignol
We established the women’s program foundation through strategic brand positioning, naming, and brand mark development. Our team crafted the main positioning of the women’s program, “We Rise.” We established the visual language and logo mark used on displays, softgoods, and hardgoods at area demo days and summits. The campaign also rolled out through video, social media, and their core of media + brand ambassadors.
Services:
- Brand strategy
- Brand naming
- Brand identity
- Brand guidelines
Brand Identity
Brand Positioning
WE RISE
We Rise is a rallying call. A call to unite, educate, empower, and lift each other to our best potential—to develop authentic women’s gear for the next level of confidence, fun, and freedom.
Brand Look + Feel
Rossignol rolled out the We Rise brand positioning at two major industry shows: OR/SIA in Denver, Colorado and the ISPO show in Munich, Germany. The campaign also appeared in their world-wide retail catalogs.
More work in Outdoor / Lifestyle
September 18, 2023