Darn Tough

For years, Cabot Hosiery made socks for other brands like J. Crew and L.L. Bean. Unfortunately, accounts were jumping ship because outsourcing overseas was cheaper. That’s when Ric Cabot, the owner of Cabot Hosiery Mills, had to make a change. He knew he could make a “tougher” performance sock for hiking and winter sports. He knew he could make the best socks on the planet. He just needed a brand to articulate that vision.

Services:

brand identity
tagline + positioning
packaging design
integrated campaign
print + online advertising
e-commerce website
catalog design
illustration
retail environments
sticker + apparel design

Packaging Design

Brand Identity

Brand Positioning

IF YOU’RE OUT THERE,
WE’RE WITH YOU

If you’re out there doing incredible things in our socks, we support you by making the most durable socks on the planet at the mill in Northfield, VT. This tagline spanned multiple channels from print to digital, web to video.