Ben’s Tick and Insect Repellent

Ben’s Insect Repellent is some of the strongest stuff out there. Made for outdoor enthusiasts and casual hikers alike, the DEET-based formula helps protect you from mosquitoes and ticks, unlike any other solution. We helped the brand assess where it’s positioned in the market and how they could carve out a specific spot in the market that would resonate with their core audience and attract a new audience to the Ben’s brand. We developed the Ultimate Protector concept and associated campaign ideas like point of sale, apparel/stickers, video, and guerrilla tactics. Finally, we worked with them to develop a core video introducing the character of Ben as the Ultimate Protector in a humorous take on being bugged in the backcountry.