Bag Balm
Born in Vermont’s Northeast Kingdom in 1899, Bag Balm needed to harness its heritage and reignite lapsed users. We developed the Works Wonders campaign to echo the sentiments of Bag Balm’s generations-deep customer base and help establish the product as a go-to solution for today’s consumers. The campaign was born from a handful of customers on the brand’s Facebook page saying that Bag Balm “Works Wonders”. We created the heritage look and feel and rolled the campaign out through print, digital, and web assets to help increase retail sales across major drug and online retailers.
Services:
- Brand strategy
- Brand positioning
- Print + digital advertising
- Video
BRAND POSITIONING
Works Wonders
The “Works Wonders” campaign echoes the sentiments of Bag Balm’s devoted customer base and helps establish Bag Balm as a go-to solution in a crowded marketplace. The campaign was born from a handful of customers on the brand’s Facebook page saying that Bag Balm “Works Wonders”. We created the heritage look and feel and rolled the campaign out through print, digital, and web assets to help increase retail sales across major drug and online retailers.
VIDEO
- 1400+Likes
- 216Post Comments
- 2211Post Shares
PRINT AND DIGITAL CAMPAIGN
Increase Sales at Major Drug Retailers
We worked with Bag Balm on several product launches. We were integral in crafting on-brand, targeted display campaigns to accomplish multiple goals: drive traffic to specific retailers within high-BDI markets, promote the launch of the new Bag Balm Soap, and the new distribution and placement of Bag Balm’s first aid product line.
BRAND BOOK
