Vermont Humanities
Vermont Humanities has developed a broad range of programs that serve Vermonters of all ages and backgrounds. But their identity, programming, and materials were attracting an older crowd. We helped infuse a fresh, modern look and feel to the brand that appeals to younger Vermonters and their families—and their core audience. We developed the brand identity and positioning, “Open Your Mind”. The message speaks to the diversity and inclusiveness of their programming. The new look was rolled out across their website and print collateral.
Services:
- Brand strategy
- Brand identity
- Brand positioning
- Website design + build
- Print collateral
Brand Identity
A Forward-Thinking Identity
We started working with Vermont Humanities at a critical juncture: Their programming was evolving and the leadership team was yearning for a new direction to attract a younger demographic to their important lectures, book series, and more. We developed this fresh brand identity that helped influence the creative direction of the organization.
Website
Building a Website for Constant Change
The website specifically engages a younger crowd and promotes content like podcasts, videos, and virtual events in an organized, easy-to-find way.
