United Way NVT
The United Way of Northwest Vermont is a large community organization that amplifies impact—through volunteers, unique programs, and individual contributions. Previously, they had never used paid media to amplify their voice. We partnered with them to build a campaign with a new website and video work. The tagline was “Way More”. We showed how your donation can do way more for the community you live in—to ultimately bring everyone up. The paid media campaign ran on social media, Hulu, and display ads, driving significant traffic to their website and an increase in end-of-year support.
Services:
- Brand Strategy
- Campaign Development
- Website
- Video
- Media Strategy
Campaign Develpopment
Where your gift does way more
After learning how impactful a gift to the United Way can be, we developed the campaign language of doing more—WAY MORE. Through the organization’s networks, partnerships, and strategic initiatives, gifts can actively improve the lives of residents within Chittenden, Franklin, and Grand Isle Counties.
Video
Website
