Place Creative Company
Park Your Carbon on top of a Globe Illustration
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Park Your Carbon

“Park Your Carbon!” is an initiative to inform Vermonters about the importance of trying alternatives to single occupancy vehicle travel. We developed the marketing campaign concept and coordinated creative, collateral, and web assets, to encourage Vermonters to try a greener way to get around.

Services:

  • Concept development
  • Naming
  • Integrated campaign
  • Media strategy + planning
  • Print & digital collateral
  • Website design

Animated Video

an illustration of a person biking

Poster + Paid Social Ads

Park Your Carbon - poster
Park your carbon - website displayed on a mobile phone

Brand Collateral

Park Your Carbon - sell sheet
Park Your Carbon - We'll Plant A Tree poster

Media Campaign Results

  • 2.5xHigher Web Traffic Than Normal
  • 3xHigher Social Media CTR Than Normal
  • 5xHigher Form Fill Conversion Rate
  • 3.6MCampaign Impressions
Place Creative Company*** September 18, 2023