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Park Your Carbon
“Park Your Carbon!” is an initiative to inform Vermonters about the importance of trying alternatives to single occupancy vehicle travel. We developed the marketing campaign concept and coordinated creative, collateral, and web assets, to encourage Vermonters to try a greener way to get around.
Services:
- Concept development
- Naming
- Integrated campaign
- Media strategy + planning
- Print & digital collateral
- Website design
Animated Video
Poster + Paid Social Ads


Brand Collateral


Media Campaign Results
- 2.5xHigher Web Traffic Than Normal
- 3xHigher Social Media CTR Than Normal
- 5xHigher Form Fill Conversion Rate
- 3.6MCampaign Impressions
September 18, 2023









