HireAbility Vermont
The Division of Vocational Rehabilitation approached Place Creative Company with multiple communication challenges. The first was their name. Through an in-depth Brand Focus Workshop process, we discovered key team members and people with disabilities did not like the word “rehabilitation” in their program name. From there, we led their team through a complete re-branding. We worked with them on naming, brand strategy, and supporting brand language to develop a meaningful brand. From there, we developed all creative collateral including web, print, and a suite of video assets.
Services:
- Brand Identity + Development
- Campaign Messaging
- Video
- Media Strategy
- Website Design + Build
- Print Collateral
Brand Naming + Identity
Brand Positioning
Elevating What Vermonters With Disabilities And Employers Can Achieve Together.
The tagline “Where Ability Meets Opportunity” speaks to the synergy between HireAbilty Vermont and the people they help. It’s motivating, powerful, and inspiring.
Campaign Development
Website Design + Build
The website was designed to be fully accessible to all Vermonters
We built a website that anyone could access using keyboard navigation, screen readers, and other website accessibility design considerations like contrast and type size.
Video / Social / Digital
Brand Collateral
MEDIA CAMPAIGN RESULTS
- 9MCampaign Impressions
- 98%Higher Social Media CTR than Benchmark
- 200+Form Submissions
