University of Vermont Health
UVM Health needed to remind nearby communities that expert care was closer than they thought. Place refreshed their “Look Closer” campaign with a new creative approach across print, digital, and radio. This helped boost awareness and deliver media results above benchmark.
Services:
- Creative Direction
- Print and Digital Collateral
- Radio Production
- Media Strategy and Planning
Campaign Development
TWO HOSPITALS. ONE MOVEMENT.
UVM Health wanted to increase awareness for two local hospitals in their network and remind people they didn’t need to travel far for exceptional care. Their existing “Look Closer” campaign had strong roots but needed a fresh look and renewed energy. The refreshed campaign helped UVM Health tell a unified story across multiple services while staying true to its community focus. With a look and feel their team can build.
Porter Medical Center
We helped Porter Medical Center spotlight the depth of care available close to home through messaging that emphasized access, expertise, and strong local relationships.
- 630,000Paid Social Impressions
- 1 Million+Cross-Channel Impressions
- 3X Industry Benchmark for CTR Performance
Radio
