Support Delivered

We worked with the Vermont Department of Health to increase awareness of Perinatal Mood and Anxiety Disorders (PMADs). We developed the campaign messaging, “Support Delivered”. While a play on words for delivering a baby, the tagline serves as a springboard for talking about, normalizing, and de-stigmatizing mental health for expecting and new caregivers. The outreach campaign drove meaningful outcomes for this population because they were able to get the help they needed. The call center heard from many Vermonters seeking support.