Strong Families Vermont

The Nurse-Family Partnership switched to a new care model that required a new name and simple, effective strategies to get the word out to low-income mothers who needed an extra hand with their pregnancy and raising a family. For launch, we helped Strong Families Vermont get off on the right foot by implementing several tactics. We started with a solid brand foundation that was able to extend to the handful of programs under Strong Families Vermont. We then carried the brand through by creating brand system collateral for providers and pregnant women. A Strong Families Vermont Welcome Kit with children’s books and branded apparel was also developed.