Recovery Vermont

Over 12,000 people in Vermont leave substance use disorder (SUD) treatment every year. Recovery Vermont is on a mission to support their continued journey through training, advocacy, and innovative leadership programs. We worked with their organization and partner organizations in Maine, New Hampshire, and New York to develop a campaign that celebrated the power of Recovery Coaches and Peer Professionals and recruited those in recovery already to take on these important roles in the community. We developed the tagline, “Your Story. Your Work.” to speak to both sides of their world: their recovery story and their career. The campaign was supported by a comprehensive video kit, print collateral, and a three-month media strategy that reached all corners of Vermont.

Services:

Campaign development
Campaign messaging
Print collateral
Video
Media strategy

Campaign Positioning

Your Story. Your Work.

Becoming a recovery coach or peer specialist allows you to work in the community that helped you and others struggling with their journeys. Whether working through challenging situations or celebrating the smallest of victories, it’s rewarding work that provides hope for so many people.