Farm First

Farm First is a nationally recognized program that helps farmers and their families work through stressful situations—from finances to mental health and more. We developed messaging that speaks directly to farmers about what they’re going through while also aiming to de-stigmatize asking for help. We created a core campaign concept and rolled it out into an animated video, a suite of collateral, and supporting digital needs. The concept centered around Farm First being a tool to keep your farm moving smoothly—much like a tractor or a shovel. You need the right tools to be a great farmer.