New-Skin® Liquid Bandage
Re-Think How You Heal
New-Skin® is a fundamentally different way to resolve cuts – a liquid solution you spray or brush on. The brand faced pressure from private label brands. They needed to stand out in the marketplace. We developed the tagline “Re-Think How You Heal” to appeal to people who need an innovative solution that keeps up with their work and lifestyle. We designed the identity, packaging, website, and video ads to support the new positioning.
Services:
- Brand positioning
- Brand identity
- Packaging design
- Website design
- Amazon marketing
- Video production
- Integrated campaign
- Digital advertising
- Retail marketing
Brand Identity
Packaging Design
Brand Positioning
RE-THINK HOW YOU HEAL
RE-THINK HOW YOU HEAL positions New-Skin as an innovative solution in a category that has failed to evolve with the needs of its users. Compared to traditional bandages, New-Skin is a radical leap forward in performance and efficacy. Our tagline directly addresses the fact that New-Skin® is a profoundly new concept in healing and sets us apart from the competition.
Website Design
Video
Digital Ad Campaign
Amazon Support
We worked with New-Skin to develop their presence on Amazon with one goal in mind: convert visitors into buyers and loyal fans. We built custom product images, the Amazon A+ pages as well as a comprehensive Amazon Brand Store.
