EZCPak

EZCPak is a 5-day tapered immune support supplement available online, on Amazon.com, and at major drugstore chains. The physician-formulated combination of echinacea, zinc, and vitamin C works hard to give you the immune support you need to get through many upper respiratory infections. However, the product did not have strong sales at retail. We reimagined the brand’s visual and verbal foundation into a distinct, ownable identity, strong positioning that insulated the brand further from competition, modern, fresh packaging, and a new Shopify e-commerce website.

Services:

Brand Strategy
Brand Positioning
Brand Identity
Packaging Design
Amazon Content
Website

Brand Identity

Brand Positioning

Don’t Guess. Take Control.

When you suffer from chronic upper respiratory infections or cold and flu symptoms, it puts life on hold. You search for relief, but the other solutions, like antibiotics, aren’t working. You might take miscellaneous supplements, but there’s no real structure. You’re guessing. How do you know what you’re taking will help? Your immune system needs a system of supplements precisely combined at the most potent levels for maximum support. EZC Pak™ is your system for certainty that helps you regain control over your health and wellness. EZC Pak™ is a physician-strength, 5-day tapered delivery system with organic echinacea, zinc, and Vitamin C that starts strong and tapers down to deliver support when it’s needed. It delivers certainty to your supplements—a proven system for success. A system that takes the guesswork out of immune support so you can get back to what matters most.