Vermont Smoke & Cure
Vermont Smoke and Cure partnered with Place to boost recruiting for manufacturing roles. We introduced the tagline “Work that Works for You” and carried it across print, radio, direct mail, and paid social in a year-long campaign. Applications tripled, every position was filled, and the company gained lasting recognition as a great place to work.
Services:
- Campaign Development
- Tagline
- Photography
- Social Media
- Radio
- Media Strategy
Mobile Frames
Work that Works for you
We developed the tagline “Work that Works for You” to highlight flexibility and fit. The messaging resonated with job seekers, positioning Vermont Smoke and Cure as an employer that values balance and opportunity.
Radio
Collateral
“It worked. We had to turn people away.”
The results exceeded expectations: the number of applications tripled, every open position was filled, and the hiring team ultimately had to turn away applicants. A strong, consistent message not only attracted candidates but also built lasting awareness of Vermont Smoke and Cure as a great place to work.
