Teton Waters Ranch

Teton Waters Ranch was doing everything right: an amazing product, extensive distribution, and a team of industry veterans. But, their products were not selling through. After consumer research, we developed engaging packaging to differentiate the brand in a crowded market. We implemented a messaging hierarchy to tell their brand’s story: articulate the product first and the brand second—all at a crucial point in the purchase process: the store shelf. The new packaging celebrates the core tenants of the brand and helps visitors connect with the ranches their food comes from.