Pete & Gerrys Organic Eggs
Pete and Gerry’s was America’s first Certified Humane egg producer. We helped capture the brand story behind the fourth-generation family business and build much-needed name recognition with consumers. A fully integrated brand system consisting of a new brand identity, packaging, website design, and delivery trucks rolled out the new brand. The resulting work made strong connections with the brand’s core demographic—moms and female heads of household—to help drive sales to almost $200M in sales. They are now the #1 organic egg brand in the USA.
Services:
- Brand identity
- Packaging design
- Video production
- Website design + build
- Integrated campaigns
- Tradeshow + events
Brand Identity
Packaging Design
Let’s put farmers on the cartons.
When the competition was simply showing eggs on their packaging, we worked hard with Pete & Gerry’s to put pictures of the real family farms that partner with Pete & Gerry’s. The result? Double-digit sales growth.
Video
Print Design
Direct Mail Campaigns
