Lawson’s Finest Liquids

Lawson’s Finest Liquids is a beloved local craft brewery. We helped them with campaign development, creative foundation, and media strategy for the launch of their new beer, Hazy Rays, a juicy IPA. Our team developed the taglines “Juicyhazylicious” and “Share the Rays” to build on the solid brand foundation their team had already created. Then, we built a visual and verbal foundation using both taglines that their internal creative team used to roll out into many activations. The media campaign used their in-house customer and retailer lists to build out audiences and drive in-store sales of the new beer.

Services:

Campaign messaging
Integrated campaign
Media strategy

Brand Positioning

What is Juicyhazylicious?

When something is so delicious, it can be hard to find the words to describe what you’re experiencing, right? So, we had to make up our own word to describe Hazy Rays, the newest beer from Lawson’s Finest. Succinctly put, it’s Juicyhazylicious. It’s a juicy, fruit-forward IPA bursting with flavor but not bitter. Tropical, tasty, and intangible in its goodness. Plus, it’s lower ABV, and bright so it makes a perfect pairing with food, friends, and festivals. So how do we put this? It’s super, it’s hazy, it’s delicious, it’s – uhhhh – Juicyhazylicious! Be prepared to be Juicyhazyliousified!