Efficiency Vermont

We created an integrated campaign to help Efficiency Vermont reach its goal of getting a million CFL and LED light bulbs into Vermonters’ homes. Based on the market research, we developed broadcast, radio, print, and online advertising that leveraged the bulbs’ core benefits, while still feeling uniquely indigenous to Vermont. In-store we developed customer engagement experiences and a versatile POS system that helped this special offer for Vermonters cut through the clutter and make connections.