CarShare Vermont
CarShare Vermont is a nonprofit that provides a convenient, affordable, and reliable alternative to owning a car that enhances the environmental, economic, and social well-being of our region and planet. Our Brand Focus helped provide consensus and direction for the organization—from naming to the eventual identity of the entire fleet and brand. Place also worked with their team to create three climate change videos spoofed on the popular cult show Portlandia.
Services:
- Brand strategy
- Brand identity
- Campaign messaging
- Print, video, signage
Brand Identity
Campaign Messaging
CarSharing is Easy.
Sometimes you can’t fathom the thought of trying something new. Carsharing? No way! Turns out, it’s one of the easiest ways you can make a positive impact on the environment, compared to other harder methods like never turning the heat on or only eating kale. We used this insight to develop the campaign message, “It’s Easier Than You Think.” It was the foundation for our cheeky video series that encourages people to think about easier ways to reduce carbon emissions.
Video
Print Collateral
