Vermont Career Technical Education
The Vermont Agency of Education worked with Place to raise awareness of career technical education (CTE). We developed a campaign around the tagline “Start Exploring.” The campaign highlights the excitement of attending a CTE center and the opportunities that result from taking this direction in your educational journey. We developed a $400,000 media outreach strategy that covered the entire state through traditional and digital channels, event sponsorships, and career fairs.
Services:
- Brand strategy
- Campaign messaging
- Landing page design + build
- Media strategy
- Video production
- Print + digital collateral
Brand Positioning
Prepare for What Comes Next
Vermont’s Career Technical Education Centers allow you to set a path to the opportunities that can shape and define your future. From healthcare to finance, media to welding, engage in what interests you. Get immersed early so you can find what you love doing and want to explore today. Give it a shot. Because the best way to find your way is to Start Exploring.
Broadcast + Digital Video Campaign
Landing Page Design + Build
Busting Myths About Career Technical Education
We designed and built a single landing page for this campaign that included core messaging, but also worked hard to dispel common CTE myths. It also included an interactive map for visitors to find a center near them. vermontcte.com
Print +Digital Marketing
