University of Vermont
The University of Vermont is a renowned public research university, that blends academic excellence with a vibrant campus life. We have worked with their team on various print and video pieces and an admissions campaign to encourage enrollment during the COVID-19 pandemic.
Services:
- Brand strategy
- Campaign development
- Print + digital collateral
- Video production
Campaign Development
Helping Admitted Students Enroll at UVM at the Beginning of the COVID-19 Pandemic
After closing the University due to COVID-19 precautions, the communications and admissions team had an unprecedented challenge: how do you connect with prospective students eager to make an admissions decision without campus tours or admitted students’ open houses? We worked with UVM to get in touch with nearly 10,000 prospective students with a tangible experience—a custom, plant-based mailing tube filled with Vermont products. The mailer contained products from Vermont brands like Common Deer and American Meadows. The pennant was shared by students on social media to show that they were part of the class of #UVM2024. The campaign helped the University achieve 98% of its pre-COVID-19 enrollment targets.
