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Montshire Museum
The Montshire Museum of Science knew it needed to evolve to attract area residents and visitors. It needed stronger alignment with its core mission, too: experiencing the joy of science. We developed an integrated brand system starting with a new brand identity and core messaging, What Will You Discover? Finally, we helped their team roll out 30+ marketing pieces—from outdoor signage to admissions signs and merchandise.
Services:
- Brand strategy
- Brand identity
- Brand positioning
- Print collateral
- Wayfinding
Brand Identity

Brand Positioning

WHAT WILL YOU DISCOVER?
The most profound joy of science can be found in the seemingly simple moments we share together. These are the moments where we become lost in the unexpected spark of discovery. Behind every moment, there is an opportunity to discover more. It lies around every corner, beneath every leaf.


Print Collateral



Wayfinding


The brand system rolled out across their 100-acre landscape of trails and indoor exhibits and helped solidify the Museum as a go-to destination for science education.
September 18, 2023








