Middlebury Institute

Middlebury College runs a graduate school for international studies in Monterrey Beach, California. They worked with our team to attract prospective students for the Master of Arts in Nonproliferation and Terrorism Studies program. Our design team worked hard to build an ad set that increased contrast, decreased copy, and still married with the Middlebury brand guidelines. We ran both awareness ad and retargeting ad tests. The retargeting ads performed 116% better than the old retargeting ads.