The Abbey Group
The Family that Feeds Your Family
The Abbey Group is a top provider of food service solutions for schools and corporate cafeterias throughout Vermont, New York, and New Hampshire. They came to Place with an opportunity: there were a handful of large contracts up for renewal. And the Abbey Group wanted to put their best foot (and food) forward to show they were the right partner. At the Brand Focus Workshop, we discovered their team’s attention to detail, attentiveness to customers, and enthusiastic personality was what has kept the brand going for over 30 years. We designed an engaging website that made their personality shine and conveyed their devotion to local food partners. The site now provides real value for new customers, families, and employees.