Teton Waters Ranch
100% Grass-Fed Beef
BRAND DEVELOPMENT. PACKAGING DESIGN. LOGO DESIGN. WEBSITE.
Teton Waters Ranch was doing everything right: an amazing product, extensive distribution, and a team of industry veterans. But, something was off: their products were not selling through. After thorough consumer research to determine customer perceptions, Place set out to develop engaging packaging that differentiated them in a crowded market. We worked with their team on the best messaging hierarchy to tell their brand’s story. The strategy was to clearly articulate the product first and the brand second – all at a crucial point in the purchase process: the store shelf. The new packaging and website celebrate the core tenants of the brand and help visitors connect with the ranches their food comes from.