Helping A Reading Program Communicate
BRANDING. WEB DESIGN. PRINT COLLATERAL. CORPORATE IDENTITY. COPYWRITING.
Reading Plus has been changing lives through its innovative reading assessment and instructional technology since the early 20th century. The launch of Reading Plus 4.0 was an opportunity to evolve the brand and connect with educators, administrators, and curriculum planners in new ways. Place created a new brand platform for Reading Plus that included a new brand identity and logo mark along with a comprehensive website and brand positioning that captured the emotional and rational touch points behind the brand.