Cracking Into a Darn Tough Market
BRANDING. PACKAGING DESIGN. ADVERTISING. WEB DEVELOPMENT. CORPORATE IDENTITY. CATALOG DESIGN. PRODUCT NAMING
The performance sport sock market is flooded with technical offerings clamoring for consumer attention. Cabot Hosiery Mills knew they had to step it up if they wanted to succeed. They approached Place to help create their brand from the ground up. We initially consulted on product naming and then moved on to taglines, corporate identity and packaging. The final brand is undeniably fun but never loses sight of the fact that Darn Tough socks are crafted in Vermont to be unbelievably durable. Darn Tough has gone from a concept to popular brand carried by national retailers like EMS. Place continues to help Darn Tough build a solid fan base of devoted users around their brand.