Dairy farming is an integral part of Vermont’s agricultural heritage and history. Our little state is known for some of the best milk, cheese, and butter in the world. These same products are a driving force for the state’s economy and open lands. So, how does Vermont Dairy share the positive impact with the rest of Vermont? Place created an integrated campaign, Milk Matters. We first designed an annual report that brought critical data front and center. Then, we used the design assets to develop an infographic video. The video successfully helped the organization increase awareness in and around Vermont for our hard-working farmers, their quality products, and the impact they have on the state.