Union Bank is one of the only locally-owned banks in our region. With offices in Vermont and New Hampshire, they worked with Place to develop and integrated campaign that highlighted the key differences between them and their national competitors and reinforced their longstanding tagline, “Stay Local. Go Far.” This versatile tagline helped the bank to leverage any banking service: mortgages, commercial lending, savings accounts, and even customer service. The campaign work, along with robust growth objectives, has helped Union Bank grow significantly since starting to work with Place. The customer support videos have also landed the bank in the finals for the American Bankers Association Marketing Video Awards.