Pete & Gerry’s Organic Eggs
Pete and Gerry’s was America’s first Certified Humane egg producer and even as their company has grown they’ve avoided “factory farming” practices. Place was brought in to help capture the brand story behind the values-based fourth generation family business and build much-needed name recognition with consumers. A fully integrated brand system consisting of a new corporate identity, packaging, web development, and finally video rolled out the brand story with understated honesty. The resulting work made strong connections with the brand’s core demographic—moms and female heads of household—to help drive sales. Since the redesign, Pete & Gerry’s has tripled sales. The company is now the #1 organic egg brand in the nation.