Barre Granite Association
Craftsmanship at its Finest
The Barre Granite Association (BGA) from Barre, Vermont is made up of some of the world’s most skilled craftsman. They use the highest quality granite, Barre Gray, to produce stunning, long-lasting pieces. The association approached us with two problems: how do we get people to recognize the true beauty, durability, and importance of selecting Barre Gray to memorialize their family members, and, how do we recruit people to work in the industry? The granite industry is experiencing a generational shift. The older generations are retiring and the younger generation has different interests. We positioned the BGA as not only an industry of pure beauty, but a great place to work with incredible benefits. We focused on capturing the history, craftsmanship, and multiple generations who work tirelessly to produce extraordinary works of art.