Media Strategy + Planning

From e-commerce to brand awareness and lead generation, our media strategy + planning team helps you understand how to reach and convert your audience into customers across all digital and traditional channels.

Your Brand Deserves More Than Visibility.

It Deserves Momentum.

We don’t just place media. We build integrated campaigns informed by years of testing, optimization, and real-world performance. Every recommendation is designed to help your brand reach the right audience, make a lasting impression, and keep moving forward.

Let’s get started ->

30% Traffic Increase in Key Markets

We worked with Union Bank to increase awareness across their branch footprint with both consumers and commercial customers.

Paid Social
High-Impact Display
Connected TV

Filled All Open Positions

Vermont Smoke & Cure needed help filling current roles and an entire second shift. The outreach was so successful, they almost turned the campaign off.

Paid Social
Print
Radio
Direct Mail

Helped over 1,400 Vermonters

HireAbility Vermont received a strong increase in consumer applications simply because they changed their name and got the word out. They continue to help hundreds of Vermonters with disabilities find meaningful employment.

Paid Social
Print
Radio
Broadcast TV

Tripled Train Ridership

We worked with Amtrak on several campaigns to increase ridership to and from Vermont. One campaign to attract riders to NYC tripled ridership just after the new route from Burlington, VT to New York City was announced.

Paid Social
Broadcast TV
Connected TV
Print
Display

Higher CTR led to higher engagement at medical centers

University of Vermont Health worked with our team to increase awareness and consideration of two local hospitals to improve access and reduce drive time.

Paid Social
Print
Radio

Media can be overwhelming.
We bring clarity.

Today’s media landscape is more fragmented than ever, making it difficult to know where to invest your time and budget. We simplify the decision-making process by identifying the channels that align with your audience, your goals, and your budget, then continuously optimize your campaign to maximize results. The outcome is a smarter strategy, greater confidence, and a marketing investment that works harder for your business.

1.
Plan with Purpose
Every recommendation begins with your business objectives, audience, budget, and competitive landscape.
2.
Execute with Precision
Campaigns are actively managed to ensure budgets, targeting, and creative perform as intended.
3.
Learn Continuously
Performance is analyzed throughout the campaign and optimized for the best results.
4.
Improve Every Investment
Insights become recommendations that strengthen future campaigns, creative, and marketing strategy.

“We really appreciate the in-depth reporting and growth insights.”
Jed | VP Marketing, Union Bank

“I’m so impressed by what you all bring to the table. It’s been a wonderful experience.”
Sarah | Executive Director, CSWD

“The campaign worked really well—we almost turned it off!”
Kayla | HR, Vermont Smoke & Cure

Reach Your Audience Anywhere

Every marketing channel has a purpose. Some build awareness. Others drive consideration or conversion. We identify the right mix for your goals and create integrated campaigns that maximize your investment from start to finish.

Whether you’re looking to build awareness, generate leads, recruit employees, or drive sales, we develop integrated digital campaigns that reach the right audience at the right time.
- Paid Search (Google & Bing) – Capture high-intent customers actively searching for your products or services.
- Paid Social Media – Reach and engage audiences across Meta, Instagram, LinkedIn, TikTok, Pinterest, Reddit, and X with targeted campaigns.
- Connected TV (CTV) & Streaming – Deliver television-quality video ads on streaming platforms with advanced audience targeting.
- Programmatic Display – Increase awareness through targeted banner, native, and rich media advertising across premium websites and apps.
- Online Video – Tell your story through YouTube, pre-roll, and short-form video placements designed to capture attention.
- Geofencing & Location-Based Media – Reach people based on where they live, work, visit, or attend events.
- Digital Audio & Podcasts – Connect with engaged listeners through streaming music services and podcast advertising.
- Email Marketing – Nurture prospects, retain customers, and drive repeat business with strategic email campaigns.
- Influencer & Creator Partnerships – Expand reach through trusted voices that align with your audience and brand.
- Digital Out-of-Home (DOOH) – Combine the impact of traditional outdoor advertising with digital targeting and dynamic creative.
- Remarketing – Re-engage past website visitors and interested audiences to increase conversions.
- E-Commerce Advertising – Drive online sales through shopping campaigns, marketplace advertising, and dynamic product ads.
Traditional media remains a powerful way to build broad awareness, reinforce credibility, and reach audiences who may not be active online.
- Broadcast Television – Build awareness and credibility with high-impact regional and local television campaigns.
- Cable Television – Reach targeted households through local and niche cable programming.
- Radio – Connect with commuters and loyal local audiences through trusted stations and personalities.
- Print Advertising – Reach targeted readers through newspapers, magazines, trade publications, and specialty publications.
- Outdoor & Billboards – Create memorable, high-frequency visibility in key geographic markets.
- Transit Advertising – Reach commuters through buses, shelters, stations, and other high-traffic locations.
- Direct Mail – Deliver personalized messaging directly to homes and businesses with highly targeted mailing lists.
- Movie Theatre Advertising – Capture attention with a distraction-free experience before feature films begin.
- Sponsorships – Increase visibility through strategic partnerships with organizations, events, and community programs.
Sometimes the best way to build a brand is to create memorable moments people can experience firsthand. We help brands connect with audiences beyond traditional advertising.
- Events & Activations – Create experiences that generate awareness, engagement, and conversation.
- Trade Shows – Design strategic booth experiences that attract visitors and generate qualified leads.
- Community Outreach – Connect directly with local audiences through grassroots programs and partnerships.
- Sampling & Product Demonstrations – Put products directly into consumers’ hands to encourage trial and adoption.
- Pop-Up Experiences – Generate excitement through temporary retail, promotional, or branded environments.
- Guerrilla Marketing – Create unexpected, shareable brand moments that earn attention organically.
- Sponsorship Activation – Maximize the value of sponsorship investments with on-site experiences and supporting campaigns.
- Experiential Campaign Integration – Extend in-person experiences through digital, social, email, and media amplification before, during, and after the event.