Grafton Village Cheese
IDENTITY EVOLUTION. LOGOS. PACKAGING DESIGN.ADVERTISING. WEBSITE DESIGN. COPYWRITING. TRADESHOW.
How do you position a hundred-year-old national cheese company producing traditional, handmade cheese, using raw milk from small family farms? Place was called in to help make sense of the many cheese variations and the nomenclature describing them resulting in two distinct brands. Grafton Village Cheddar and the gourmet line of Cave Aged all required new identities, packaging, sales collateral and trade dress. These efforts will ensure another 100 years of success for the venerable Vermont Cheese maker.