A Brand in Motion
PRODUCT DESIGN. ADVERTISING. BRANDING. POINT-OF-SALE. COLLATERAL DESIGN.
Integrating all design for the “Pure Mountain Company”—Rossignol, we helped launch each new season as a bold, exciting brand experience. Starting with the look of the skis and snowboard graphics, we extended the vibe through point-of-sale displays, environments, and printed collateral. This work brought the venerable Euro-ski brand to a new level of “coolness” in the fashion-conscious/American-centric winter sports world. After we named and designed the graphics for Mountain Viper and Bandit lines of skis, Rossi experienced the greatest sell-through of all ski brands during their season’s launch.