Pete & Gerry’s
Small Farms with a Big Brand
BRANDING. PACKAGING DESIGN. ADVERTISING. WEB DEVELOPMENT. CORPORATE IDENTITY.
Pete and Gerry’s was America’s first Certified Humane egg producer and even as their company has grown they’ve avoided “factory farming” practices. Place was brought in to help capture the brand story behind the values-based fourth generation family business and build much needed name recognition with consumers. A fully integrated brand system consisting of a new corporate identity, packaging, web development, and delivery trucks rolled out the new brand story with understated honesty. The resulting work made strong connections with the brand’s core demographic—moms and female heads of household—to help drive sales. Pete and Gerry’s is winning in the retail egg cooler and inventory is flying off the shelves.