Place Creative Company

Fischer Skis

Enjoying Innovation


If you look at the World Cup medal podium you’ll find ample proof that Fischer Skis manufactures and designs some of the fastest racing skis on the planet. They enjoy an unparalleled reputation in the racing world. Place helped leverage that aspect of the brand while making strong inroads towards more recreational markets like free riding and telemark. We developed a fresh and confident national advertising campaign of two page spreads focusing on the Fischer brand aspects of quality, innovation and success. An Olympic medal or a perfect day of skiing—it’s all about “enjoying” the product and the sport.