Swimming to Sales
WEBSITE DESIGN. E-COMMERCE. ONLINE ADVERTISING. ONLINE DEVELOPMENT. COPYWRITING.
Vasa is the leader and inventor of swim trainers and ergometers. They came to Place with an e-commerce website that was overloaded with information that made it difficult for the consumer to navigate through to a purchase. Based on audience segmentation research, we re-developed their site with a simple path to information and sales conversion.