Growing A Brand
IDENTITY/LOGO. PACKAGING DESIGN. ADVERTISING. ONLINE DEVELOPMENT. TAGLINE. COPYWRITING. TRADESHOW.
One of the first gardening companies to realize the potential of the Internet, American Meadows has been selling online since 1999 and has become one of the most trusted and respected online retailers of garden-related products. New opportunities in retail channels and a desire to make a deeper personal connection with their on-line customers prompted their need to add a new dimension to the brand and capture the personality of their passionate and helpful staff of real gardeners. Our shared goal in evolving the American Meadows brand was to give it the same sense of personality and soul that you’d find at your favorite local garden center. An approachable, sharing, and down-to-earth brand was developed that inspired gardeners with a sense of trust and confidence to grow.